Giorgio Gremigni Creative

VSCO / Make it closer campaign

VSCO / Make It Anyway

Shoot on 16mm Kodak Film.

We have created a 3 part documentary series to celebrate VSCO creative community. The films respectively profile the New York-based painter and illustrator Mónica Hernández, the London-based illustrator, filmmaker and collagist Shaquille-Aaron Keith, and the Montreal-based photographer Gab Bois, and are led by British underground filmmaker Jess Kohl.

The series explores the ever-evolving nature of the creative process, with each installment blending intimate archival footage with insightful examinations of the artist at work, to explore who the artist is, where they’ve come from and how they create. A mix of transparent observation and artful symbolism conveys the various themes of each artist’s life and creativity, showing how their unique life experiences drive every new creation.

CREDITS

BRAND: VSCO

COLOURIST: Simon Bourne

LEAD EDITOR: Giorgio Gremigni

EDITOR: Kristina McCormick

CREATIVE AGENCY: AKQA

CREATIVE DIRECTOR : Suki Heater

ART DIRECTOR : Joseph Davies

PRODUCTION COMPANY: Prettybird

DIRECTOR: Jess Kohl

DOP: Oli Millar, Todd Martin, Harry Wheeler

TALENT: Mónica Hernández, Shaquille-Aaron Keith, Gab Bois

ORIGINAL SCORE: Raffertie, James Heather