Giorgio Gremigni Creative
NIKE FOOTBALL / Made in SE LDN
The film, which was created out of AKQA, is to showcase the launch of a new football pitch in south east London, which Jadon Sancho and his sponsors at Nike helped provide to give rising footballers better facilities and improve the community.
The film takes Sancho back to the borough that helped make him and gives an insight into what south east London means to him, from playing on small pitches at brutal speed, to an area rife with distractions and dangers that demand creativity and personality, on and off the pitch. The piece feels inherently London and brings through the voice of the athlete.
VFX /COLOURIST: The Mill
EDITOR: Giorgio Gremigni
CREATIVE AGENCY: AKQA
ACCOUNT DIRECTOR : Mike Sinnerton
CREATIVE: Joshua Brown, Finn Houston
PRODUCTION COMPANY: Radical
DIRECTOR: Glenn Kitson
ORIGINAL SCORE: Shane Connolly