Giorgio Gremigni Creative

Sancho

NIKE FOOTBALL / Made in SE LDN

The film, which was created out of AKQA, is to showcase the launch of a new football pitch in south east London, which Jadon Sancho and his sponsors at Nike helped provide to give rising footballers better facilities and improve the community.

The film takes Sancho back to the borough that helped make him and gives an insight into what south east London means to him, from playing on small pitches at brutal speed, to an area rife with distractions and dangers that demand creativity and personality, on and off the pitch. The piece feels inherently London and brings through the voice of the athlete.

CREDITS

BRAND: NIKE

VFX /COLOURIST: The Mill

EDITOR: Giorgio Gremigni

CREATIVE AGENCY: AKQA

ACCOUNT DIRECTOR : Mike Sinnerton

CREATIVE: Joshua Brown, Finn Houston

PRODUCTION COMPANY: Radical

DIRECTOR: Glenn Kitson

ORIGINAL SCORE: Shane Connolly