Giorgio Gremigni Creative
NIKE / LIVING ROOM CUP
NIKE LIVING ROOM CUP
I had the pleasure to lead the edit on this Nike weekly episode digital series during Covid-19 Lockdown.
To help get the world moving during lockdown, we created The Living Room Cup.
Each week, an elite athlete threw down a challenge direct from their living rooms – via Instagram – and invited the world to accept, giving people a chance to compete against the best.
Participants were invited to track their progress via the Nike Training Club app and share on social media with the hashtag #PlayInside.
BRAND: NIKE FOOTBALL
CREATIVE DIRECTOR : Adrian Stannard
ART DIRECTOR : Barry Slater, Calum Torbett
LEAD EDITOR: Giorgio Gremigni
EDITOR : Kristina McCormik
CREATIVE AGENCY: AKQA
PRODUCTION COMPANY: AKQA
SENIOR ACCOUNT DIRECTOR : Mike Sinnerton
GROUP ACCOUNT DIRECTOR : Alex Aidan