Giorgio Gremigni Creative

NIKE / LIVING ROOM CUP

NIKE LIVING ROOM CUP

I had the pleasure to lead the edit on this Nike weekly episode digital series during Covid-19 Lockdown.

To help get the world moving during lockdown, we created The Living Room Cup.

Each week, an elite athlete threw down a challenge direct from their living rooms – via Instagram – and invited the world to accept, giving people a chance to compete against the best.

Participants were invited to track their progress via the Nike Training Club app and share on social media with the hashtag #PlayInside.

BRAND: NIKE FOOTBALL

CREATIVE DIRECTOR : Adrian Stannard

ART DIRECTOR : Barry Slater, Calum Torbett

LEAD EDITOR: Giorgio Gremigni

EDITOR : Kristina McCormik

CREATIVE AGENCY: AKQA

PRODUCTION COMPANY: AKQA

SENIOR ACCOUNT DIRECTOR : Mike Sinnerton

GROUP ACCOUNT DIRECTOR : Alex Aidan